Tag Archives: how to market a book

Another Reason Why Literary Agents Reject Novels @AdriennedeWolfe #Romance #Mystery #amwriting

“I’m writing a Mystery,” my writing student told me proudly. And I said, “Great!  Which sub-genre are you writing?” The student said, “Huh?” “You know.  Cozy, Caper, Police Procedural, Hard-boiled . . . “ My student blinked blankly at me.  She had no idea what a sub-genre was, nor did she know that the Mystery […]

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Want to Make Money? Consider Promoting with SWAG

Authors are always looking for ways to entice readers to pay attention to them.  With newsletters, ebooks and other easily distributed digital material proliferating on the Internet, some authors have made a point of standing out from the crowd by offering SWAG to their readers. What is SWAG?  In my marketing days, we used to […]

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Book Marketing: Effective Management of Street Team

Author Sabrina York is back with the third installment in her 3-part series on Street Teams. Today’s installment is about effective management: the down side to running your volunteer organizaiton. If you like this featured series, make sure you don’t miss all our book marketing and promotion tips!  Subscribe to our RSS feed, or receive […]

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Book Marketing: Leveraging Your Street Team for Book Promotion

After Sabrina York’s guest post last Friday, in which she talked about creating Street Teams for book marketing and promotion purposes, you may have wondered, “What can I assign my loyal army of fans to DO?” Great question!  And today, Sabrina’s back with lots of book marketing and promotion tips related to Street Teams.  If […]

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Book Marketing for Savvy Authors: Create Street Teams

Want a loyal army of fans to promote your book for you? Then keep reading for tips! Guest Columnist Sabrina York, published author extraordinaire, is so enthusiastic about sharing her book marketing experience that she wrote a 3-part series! These posts are devoted to helping you organize and manage a virtual network of fans – […]

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Book Promotion Strategy for Indie and Midlist Authors

Book Promotion Strategy for Indie and Midlist Authors (Part 4 in the 4-part Series, Book Marketing Strategy)   Although book promotion may be an expensive proposition, a well-planned book marketing strategy can benefit fiction writers who are on a shoe-string budget.  This article, Book Promotion Strategy for Indie and Midlist Authors, offers suggestions for focusing your […]

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Book Promotion: Good & Bad Gambles for Advertising

Book promotion can be expensive for fiction writers.  You’re a one-man / one-woman company, chasing after national — even international — sales.  Yet how many Indie Fiction Authors and Midlist Authors of genre fiction have $290,000 to invest in one, full-page advertisement in People Magazine?  (And you thought television advertising was expensive!) When determining how to […]

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Book Marketing Strategy: Is Book Promotion Right for Me? (Part 2)

(Part 2 in the series:  Book Marketing Strategy:  Is Book Promotion Right for Me?) Before planning your book marketing strategy, you must first determine if the time and cost of book promotion will benefit your sales and career goals. In Part I of this 4-part series on Book Marketing Strategy, I discussed, in detail, the importance of determining […]

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Book Marketing Strategy: Is Book Promotion Right for Me? (Part I)

Book marketing strategy abounds.  The bigger question is:  what’s the pay-off if I decide to invest the time and money in book promotion? Only after you’re armed with the knowledge to make an educated decision about book promotion will you be able to plan how to market a book. Since November is Adopt an Indie Author Month, I’m running a […]

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