Tag Archives: book promotion

Get Better Book Reviews, More Sales #BookMarketing #BookPromo #Selfpub pic.twitter.com/BNvw6SV29u

  Sure, every author WANTS to receive glowing book reviews. But do book reviews help sales? That’s the million dollar question. As an Indie author, I’ve had my mind blown.  In the old days, when I was published by Bantam and Avon, I had no trouble getting reviews — GREAT reviews — from trade publications. […]

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Book Marketing Strategy: 6 Tips for Promoting Books with an Excerpt

Book Marketing Strategy: 6 Tips for Promoting Books with an Excerpt What considerations should go into choosing a book excerpt? First and foremost, an excerpt is a SALES TOOL. If you keep that in mind, you’re already leagues ahead of most touring authors. If you’ve been following this blog, then you know that I work […]

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Advertising Results: Does a Book Bub Ad Increase Sales?

Welcome back!  The results are in!  Today, I’m reporting on the double-whammy advertising experiment that I conducted for 24 hours on Jan. 28.  My novel, Texas Outlaw, was featured simultaneously in two powerful advertising programs:  Book Bub and eReader News Today (ENT.) Before this experiment began, Texas Outlaw ranked somewhere above 160K on Amazon.   […]

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Want to Make Money? Consider Promoting with SWAG

Authors are always looking for ways to entice readers to pay attention to them.  With newsletters, ebooks and other easily distributed digital material proliferating on the Internet, some authors have made a point of standing out from the crowd by offering SWAG to their readers. What is SWAG?  In my marketing days, we used to […]

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Book Marketing: Effective Management of Street Team

Author Sabrina York is back with the third installment in her 3-part series on Street Teams. Today’s installment is about effective management: the down side to running your volunteer organizaiton. If you like this featured series, make sure you don’t miss all our book marketing and promotion tips!  Subscribe to our RSS feed, or receive […]

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Book Marketing: Leveraging Your Street Team for Book Promotion

After Sabrina York’s guest post last Friday, in which she talked about creating Street Teams for book marketing and promotion purposes, you may have wondered, “What can I assign my loyal army of fans to DO?” Great question!  And today, Sabrina’s back with lots of book marketing and promotion tips related to Street Teams.  If […]

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Book Marketing for Savvy Authors: Create Street Teams

Want a loyal army of fans to promote your book for you? Then keep reading for tips! Guest Columnist Sabrina York, published author extraordinaire, is so enthusiastic about sharing her book marketing experience that she wrote a 3-part series! These posts are devoted to helping you organize and manage a virtual network of fans – […]

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Book Marketing: 10 Tips for a Successful Ebook Blog Tour

  As an author who has toured, and as a blog owner who has hosted tours, I can speak with authority about both sides of the virtual book tour experience. My motivation for this post is to save budget-conscious authors from wasting their money on tour companies that produce less-than-satisfactory results.  What is a virtual book […]

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Book Marketing On the Air: Radio and Podcast Tips for Writers

Book Marketing On the Air: Radio and Podcast Tips for Writers I just completed several rounds of podcast interviews to promote my Velvet Lies series of Western Historical Romance novels, so I’m offering these book marketing tips for writers who want to be “heard.” The following ideas come from 20 years of experience as a […]

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Twitter Tips: 20 Tweeting Secrets for Novel Writers (Part 1)

Twitter Tips: 20 Tweeting Secrets for Novel Writers (Part 1) In my never-ending quest to bring you useful book marketing strategies, it occurred to me that I may not be alone in my befuddlement over Twitter. No, I’m not referring to my FREAK OUT DAY, when all my Tweets inexplicably disappeared from my four websites. […]

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