Writing Novels That Sell with Adrienne deWolfe
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Book Promotion Strategy for Indie and Midlist Authors

Book Promotion Strategy for Indie and Midlist Authors (Part 4 in the 4-part Series, Book Marketing Strategy) Although book promotion may be an expensive proposition, a well-planned book marketing strategy can benefit fiction writers who…
Writing Novels That Sell with Adrienne deWolfe
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Book Promotion: Good & Bad Gambles for Advertising

Book promotion can be expensive for fiction writers.  You're a one-man / one-woman company, chasing after national -- even international -- sales.  Yet how many Indie Fiction Authors and Midlist Authors of genre fiction have $290,000 to invest…
Writing Novels That Sell with Adrienne deWolfe
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Book Marketing Strategy: Is Book Promotion Right for Me? (Part 2)

Before planning your book marketing strategy, you must first determine if the time and cost of book promotion will benefit your sales and career goals. In Part I of this 4-part series on Book Marketing Strategy, I discussed, in detail, the…
Writing Novels That Sell with Adrienne deWolfe
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Book Marketing Strategy: Is Book Promotion Right for Me? (Part I)

Book marketing strategy abounds.  The bigger question is:  what's the pay-off if I decide to invest the time and money in book promotion? Only after you're armed with the knowledge to make an educated decision about book promotion will…
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Humor for Fiction Writers: How to Hand Sell at Book Signings

Planning a book signing?  Then you're in luck!  In this thrilling post (filled with dubious advice,) we explore the topic of hand-selling so you can make the cash registers ring. Forget writing chase scenes, folks.  The real excitement…
Writing Novels That Sell with Adrienne deWolfe
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How to Pitch Book Cover Art and Titles to a Publisher

When you pitch book cover art and titles to a publisher, diplomacy will win you more concessions than obstinance. During the days when I was writing romance books for legacy publishers, I quickly discovered that actual, in-the-trenches…